Jane Iredale: Mineral Makeup Pioneer | Connecting Point | Nov. 27, 2019

Jane Iredale: Mineral Makeup Pioneer | Connecting Point | Nov. 27, 2019

Posted by


>>ALL MONTH LONG, WE HAVE BEEN
FEATURING “WOMEN BUSINESS LEADERS IN THE BERKSHIRES” EVERY
WEEK AND TONIGHT OUR FINAL INSTALLMENT TAKES US TO GREAT
BARRINGTON AND THE HEADQUARTERS OF JANE IREDALE COSMETICS. “CONNECTING POINT’S” CAROLEE
MCGRATH SAT DOWN WITH THE MINERAL MAKEUP PIONEER TO TALK
ABOUT HOW SHE STARTED HER BUSINESS 25 YEARS AGO, AND HER
VIEWS ON THE IMPORTANCE OF MAKEUP TODAY.>>BETTER WE FEEL ABOUT THE WAIT
WE LOOK THE STRONGER OUR IMMUNE SYSTEMS. THAT IS STUDIES THAT CAME OUT OF
JAPAN. THEY COULD ACTUALLY MEASURE A
LIFT, STRENGTH OF OUR IMMUNE SYSTEM WHEN WE FEEL THAT WE’RE
AT OUR BEST.>>NOT JUST ABOUT BEING VEIN
IT’S ABOUT KIND OF OPERATING –>>EXPRESSING YOURSELVES. THE WAY YOU WANT FOB TO THE
OUTSIDE WORLD.>>INCREDIBLY IMPORTANT AND I
KNOW WE’VE DONE OUR FOCUS GROUPS, WOMEN TELL ME, EVEN IF
I’M WORKING FROM HOME, I FEEL BETTER IF I HAVE TAKEN A SHOWER,
PUT SOME MAKEUP ON I SIT AT MY DESK, I WRITE BETTER MY ENERGY
IS BETTER. IT’S JUST WHAT WE DO.>>WHY DID YOU DECIDE TO LAUNCH
THIS?>>I’VE BEEN IN THE
ENTERTAINMENT WORLD FOR QUITE A LONG TIME. I WORKED WITH A LOT OF MODELS
AND ACTRESSES, EVERYBODY WAS STRUGGLING TO KEEP THEIR SKINS
HEALTHY THIS IS DAYS BEFORE PHOTOSHOP SO WAS HARDER TO
RETOUCH THINGS. SO IT WAS JUST SOMETHING THAT I
WAS — I NOTICED, I DIDN’T THINK I’D DO ANYTHING ABOUT IT. BUT THEN WHEN I WAS DECIDING
THAT I NEEDED TO MOVE OUT OF THE INFER DANEMENT WORLD, I GOT REAL
SHOW BIZ BURN OUT, I THOUGHT WHY COULDN’T WE HAVE A MAKE UP THAT
IS GOOD FOR THE SKIN. SO WE STARTED WITH ONE PRODUCT
25 YEARS AGO THIS YEAR. AND THAT LED TO ANOTHER PRODUCT
AND ANOTHER PRODUCT. I NEVER THOUGHT I’D END UP WITH
A MAKEUP LINE JUST WANTED TO DO A FOUNDATION THAT PEOPLE COULD
WEAR NOT BREAK OUT FROM AND GET SENSITIZED TO.>>YOU MENTIONEDDED CAME FROM A
FILM BACKGROUND AND THEATER BACKGROUND OBVIOUSLY YOU WERE
WORKING WITH BIG NAMES, TELL US ABOUT SOME OF THE PEOPLE THAT
YOU WORKED WITH?>>A LOT OF BIG NAMES THAT CAME
THROUGH MY DOOR WHEN THEY WERE JUST STARTING. PEOPLE LIKE GLENN CLOSE AND
SUSAN SARANADAN AND MERYL STREEP BECAME HUGE STARS. IT WAS GREAT TO WATCH THEIR
CAREERS DEVELOP OVER THE YEARS AND FEEL I’D HAD A LITTLE —
JUST A LITTLE BIT TO DO WITH IT IN THE BEGINNING.>>THAT’S PRETTY EXCITING. TELL ME ABOUT THE HALL THANKS
YOU FACE AS A WOMAN COMING OUT OF THE FILM INDUSTRY AND
LAUNCHING YOUR OWN BUSINESS?>>WELL, WHAT WAS REALLY GOOD
ABOUT THE BUSINESS THAT I CHOSE TO GO INTO, SOPHIE MAIL
DOMINATED, I WENT FROM REALLY VERY CHALLENGING ENVIRONMENT IN
THE ENTERTAINMENT WORLD TO SOMETHING THAT FELT VERY
NURTURING AND SATISFYING, I WAS ENHANCING LIVES OF WOMEN. THAT’S REALLY WHAT I WANTED TO
DO. I WAS GETTING FEEDBACK —
WONDERFUL FEEDBACK ALL THE TIME. SO THE CHALLENGE WAS REALLY IN
THE NEWNESS OF THE PRODUCT. HOW DO WE COMMUNICATE THAT. HOW DO WE ADDRESS THAT. EDUCATE AROUND THAT. THAT TAKES A LOT OF MONEY I
STARTED WITH $10,000. SO DIDN’T HAVE A LOT OF PLAY
MONEY. SO THAT WAS REALLY THE CHALLENGE
WAS GETTING US ON A FIRM FINANCIAL FOOTING. HAVING PEOPLE LIKE BANKS GIVE US
CREDIBILITY AS A WOMAN-OWNED BUSINESS, THAT WAS 5 YEARS AGO
IT WAS A DIFFERENT A DIFFERENT WORLD.>>NOW THIS IS SOLD ALL OVER THE
WORLD AND SOLD ONLINE THIS IS SOMETHING THAT HAS TAKEN OFF
FROM TEN GRAND TO WHERE YOU ARE TODAY. WHY DID YOU DECIDE TO HAVE YOUR
HOME BASE BE GREAT BARRINGTON?>>WELL, I AM SORT OF A COUNTRY
GIRL AT HEART AND I FOUND MYSELF SPENDING MORE AND MORE TIME UP
HERE. I STARTED THE COMPANY UP HERE. MOVED OUTED OF THE CITY, BUT WE
WERE IN THE MIDDLE OF NO WHERE. IT WAS 15 MINUTES TO THE POST
OFFICE. SO THE DAY I DECIDED THAT WEED
OUT GROWN MY HOUSE, BECAUSE IT WAS NOW TAKEN OVER THE KITCHEN,
BEDROOM, BATHROOM, EVERYTHING. GREAT BARRINGTON WAS THE NEAREST
TOWN, HAD A BANK AND POST OFFICE AND EMPLOYEES. I’VE NEVER REGRETTED IT. IT WAS A WONDERFUL CHOICE FOR
US.>>WE’RE SILTING HERE IN AN OLD
SCHOOL WHICH IS NOW YOUR BEAUTIFUL COMPANY, TELL US ABOUT
THAT?>>THIS WAS THE ORIGINAL —
FIRST SCHOOL ACTUALLY IN THE AREA TO BRING ALL OF THE LITTLE
SCHOOLS TOGETHER, ALL THE LITTLE SCHOOL HOUSES AND HAVE ALL THE
KIDS IN ONE PLACE. IT WAS BUILT IN 1989 IN THE ARTS
AND CRAFT ACTOR TOUR, VERY SOLID, BEAUTIFUL BUILDING BUT IT
NEIGHBORHOODED — HADN’T BEEN USED FOR TEN YEARS, NEEDED A LOT
OF TLC, BRING UP TO CODE AND WHERE WE’RE SITTING NOW WAS THE
OLD DIRTY OLD DARK ATTIC WE RAISED THE ROOF, PUT IN
SKYLIGHTS. WE ACTUALLY RENOVATED IT TO GOLD
LEAF STANDARDS AND IT WAS A LABOR OF LOVE.>>HOW WOULD YOU ENCOURAGE A
YOUNG WOMAN WHO IS THINKING ABOUT STARTING HER OWN BUSINESS,
THERE’S SO MANY FACTORS, RIGHT? YOU HAVE TO THINK ABOUT
INSURANCE, EMPLOYEES, RENOVATING BUILDINGS PERHAPS, MAYBE
STARTING IN YOUR HOUSE, IN YOUR BATHROOM AND BEDROOM AND ALL
THAT.>>ABSOLUTELY.>>HOW DO YOU ENCOURAGE SOMEBODY
TO TAKE THE PLUNGE?>>WELL, I FIND — I THINK NOW,
YOUNG WOMEN ESPECIALLY ENCOURAGED BECAUSE THEY’RE
SEEING THEIR FRIENDS DOING SIMILAR THINGS AND IT’S NOW SO
MUCH EASIER BECAUSE. INTERNET TO COMMUNICATE AND GET
YOUR MESSAGE OUT. BUT I WOULD SAY THAT FIRST OF
ALL BEFORE YOU DO ANYTHING, INVESTIGATE, SEE WHERE THE WHITE
SPACE IS. THAT’S WHAT I ASKED MYSELF WHEN
HE STARTED A COMPANY. WHAT IS WANTED AND NEEDED? WHEN I STARTED WE REALLY WERE
THE FIRST TO DO CLEAN BEAUTY. AND NOW OF COURSE IT’S A CROWDED
LANDSCAPE. BUT WE DON’T DO A LOT OF LOOKING
BACK. WE’RE ALWAYS LOOKING FORWARD,
WHAT ELSE CAN WE DO, WHAT ELSE CAN WE DO? WE HAVE A LOT OF EXPERTISE NOW.>>DON’T LOOK BACK AND LOOK
FORWARD?>>I THINK SO. IF YOU KEEP LOOKING OVER YOUR
SHOULDER THEN YOU’RE NOT MOVING FORWARD AND MOVING FORWARD IS
WHERE YOU NEED TO BE.

Leave a Reply

Your email address will not be published. Required fields are marked *