The Best Makeup Trends You’ll Be Trying In 2020

The Best Makeup Trends You’ll Be Trying In 2020

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If you’ve been relying on the same makeup
routine for years, a new decade is as good a time as any to rock a new trend. Curious about which products should replace
your outdated makeup? Here’s how beauty experts say you’ll be serving
major face in 2020. In 2020, those bold, overly-defined Instagram
brows are going to get left behind. Certified microblading expert, Diana Melendez
who owns Accentuated threading and microblading studio, says, “I’ve had lots of clients going for more of
the ‘undone’ look than the full on ‘Instagram Brow,’ which is showing us that the all-natural
look is making its mark.” Makeup artist Christina Flach similarly predicts
a more natural-looking brow, also known as a “soft brow”, will take center stage in 2020. But, just because bold brows are out, that
doesn’t mean these natural-looking brows are going to look sparse. “Oh my gosh, brows gone wild over here.” Flach said soft brows will still involve,
quote, “enough definition to frame the eyes.” Melendez, too, says brows will be keeping
their fullness. She added, “I personally love to keep the brows full,
especially [since] we tend to lose our brows as we get older.” So…what if your natural brows are on the
bushy side? According to the pros, you should flaunt ’em. “I think it’s stunning to be fair, but, I
don’t know, that’s just my thing.” Diana Melendez confirmed that “bushy brows”
will be trending big in 2020. And the best way to maintain your thick brows
is to go easy on the D.I.Y. She says, “Only pluck away from brow lines to clean
up a bit and leave the rest to an eyebrow specialist…Shaping can be very hard if you
don’t know what [you’re] doing and one hair can change the whole brow shape…I am sure
we have all done it before, the situation where you pluck one wrong hair out and then
it’s all downhill from there!” If you want to embrace the bushy or full makeup
trend but your brows aren’t currently up for the challenge, Melendez recommends applying
a brow serum, or even castor oil, which is a natural hair growth stimulant. “Oh my God, is that her? Wow, wow, wow, wow, wow.” Celebrity makeup artist Chris Lanston thinks
we’re all probably getting a little tired of the full-face makeup trends on social media. He explained, “Because we are leaving the [decade], which
was the whole Instagram, YouTube, ‘YASSS Queen’ era, I think things are going back to more
of a natural beauty. Not quite like an Amish natural, but like
a classic timeless face like Audrey [Hepburn].” “I’ve gotta do something about the way I look.” Compared to the glam makeup trends of the
2010s, Audrey Hepburn’s makeup would be considered minimalist in 2020. However, to get her iconic look, you’ve gotta
pay attention to the lashes. Hepburn’s makeup artist, Alberto de Rossi,
used an untraditional trick to create the actress’ famous doe eyes. According to Audrey’s son’s book, Audrey Hepburn,
An Elegant Spirit, it was a, quote “slow process of applying mascara and then separating each
eyelash with a safety pin.” Of course, these days, false lashes would
also work, and involve fewer pointy objects next to your beautiful eyeballs. “If I could find a real life place that made
me feel like Tiffany’s, then…well, I’d buy some furniture and give the cat a name.” If full-coverage foundation and contour isn’t
your thing, or if you’re looking for even more natural-looking makeup trends for 2020,
you’re in luck. Celebrity makeup artist Christina Flach says, “I see a more natural, less dramatic look
coming in 2020 and in the spring! I think the over exaggerated contouring is,
thank the Lord Jesus, on its way out!” Noting the latest spring and summer 2020 runway
trends, Harper’s Bazaar revealed that quote “‘no make-up’ make-up” was indeed “a fashion
week fixture.” Although this look requires no foundation,
you’ll still want to make good use of a little concealer and well-placed highlighter, according
to Byrdie. With that, you’ll nail that fresh-faced look,
as opposed to real “I woke up like this” face. If you’re planning to rock the no-makeup makeup
trend come 2020, Christina Flach knows that perfectly dewy skin is key. Sure, you can add some more glow to your skin
with a good highlighter, but there’s really no faking healthy skin. She says, “The healthier the skin is from the inside,
[the more] it will reward you on the outside!” For herself, Flach personally swears by green
juice and celery juice. Celeb nutritionist Kimberly Snyder agrees
that some veggie-based juices are great for the body, including the skin. She told Vogue, “Celery is 95 percent water. When it comes to skin, hydration is key.” “It couldn’t be more beautifying and healthy.” The natural sodium in celery also increases
stomach acid, making it good for the gut and also useful for both lowering stress and literally
brightening skin. Even though natural looks are expected to
be popular throughout 2020, there are plenty of bolder makeup trends for those of us who
prefer to pop. Celebrity makeup artist Mary Irwin says a
stunning dark lip will be in, revealing, “An almost purple or black lip looks surprisingly
modern right now and looks good with all skin tones.” “Ooh. Look at that.” Christopher Macken, makeup artist and global
creative director of Ready To Wear, agrees, saying, “Instead of that bright pink try a dark blood
red or navy lip to really set your look on the right track for the new year.” If you’re intimidated by a dark statement
lip or aren’t experienced in applying dark shades, BareMinerals’ international makeup
artist, SJ Froom, recommends starting with a lighter shade and working your way toward
a deeper color. She told Cosmo, “I would always recommend choosing your shade
to match your skin tone but if you are a beginner, go for a softer more mauve tone as opposed
to a rich deep berry tone until you have perfected your lipstick application.” In 2020, the eyes have it with bright white
eyeliner, and it’s not just about popping the water line. “A lot of people think it’s just you put white
eyeliner on your eye, boom your eyes look bigger. That’s actually not what it’s about.” Christopher Macken says it’s quote “fun and
festive” as an upper liner, and absolutely stunning, but he acknowledges, “You can still use this trick to brighten
and pop those beautiful eyes.” It turns out, a white liner is basically magic. Makeup artist Geo Brian Hennings confirmed
to Cosmo, “White eyeliner not only makes your eyes look
larger, but also makes you look more awake. Lining your waterline with white liner is
probably the easiest way to use white eyeliner. It instantly makes your eyes look brighter,
like you’re ready for the day.” And if you’re going for a bolder look, Hennings
advised, “Just trace your upper lid with a white pencil
and flick the pencil toward the outer corner of your eye, like you’re drawing a check mark.” While Christopher Macken advises us not to
go too bright when it comes to lip colors in 2020, that rule certainly does not apply
to the eyes. In fact, he proclaimed, quote, “The rules
are, there are no rules!” Macken expects all sorts of contrasting eyeshadows
and liners to be trending, adding, “The trends are turning and showing us fun
flirty colors and daring combinations. It is like the ’80s and ’90s decided they
will pay us a visit. Bright pink on your waterline? Maroon on your upper lid?…Go for it!” “Makeup should be fun. It should be your way, your idea. It’s art. And afterall, art is subjective.” This season, purple isn’t hiding in the shadows. L’Oréal Paris confirmed purple continues
to trend, and it seems to be gaining popularity with each passing year. Celebrity makeup artist Mary Irwin says, “Purple shadow, purple lips, violet liner,
this color is so versatile it can go from the club to a wedding without skipping a beat.” Ketonya Bankston, makeup artist, stylist,
and founder of the fashion site Style Stalkers, has also noticed the growing interest in this
shade. She confirmed, “Variations in berry colors and purples have
been reintroduced to the world of beauty and cosmetics.” New York City-based Chris Lanston foresees
glitter eyeshadow and glitter liners to trend big in 2020. And while some may say glitter is so over,
sparkly eyes continue to trend every, single, year. Beauty influencer and makeup artist Kenny
Screven agrees, saying, “Glitter eyes are a trend every year and [it’s]
not going anywhere anytime soon. Glitter eyes are just so much fun and fabulous.” Before you dive into the glitter trend, though,
you should first know how to remove it when it inevitably comes time to take your makeup
off. According to StyleCaster, you can’t simply
cleanse your face like you normally do. Instead, the outlet recommends using scotch
tape to take off the majority of the glitter. Then, using a cotton pad dipped in either
makeup remover or skin-safe oil, press down on the glittered areas. Once you’ve loosened the glitter sufficiently,
you can wash your face like you usually do. And the same goes for wherever you put that
glitter. “If you have any cellulite, put some f—in’
glitter on it.” Beauty influencer, Kenny Screven, predicts
that “glossy looks” will be all the rage in 2020. He said, “You see celebrities like the Kardashians
and Beyoncé rocking the gloss look all over. Glossy lips, glossy eyelids, and dewy skin.” Thankfully, glossy doesn’t necessarily have
to mean sticky. A glossy lid look can be accomplished in just
two steps, according to Byrdie, a fine shimmer eyeshadow, followed by a light balm. Done. While eye-popping black mascara will always
have a place in our beauty routines, you might want to consider an unexpected color to freshen
up your look. Or, lack of color, that is. Makeup artist Chris Lanston says this season
is all about quote, “brushed brows and [a] little clear mascara.” Although all mascaras work in much the same
way, the colorless variety is much more subtle. Celeb makeup artist Brittany Spyksma told
Byrdie, “Clear mascara helps your lashes hold a curl
and gives them definition. It looks clean and fresh.” Daniel Martin, a celebrity makeup artist based
in New York City, also told the outlet, “I’ll use clear mascara if I’m putting my
client in a statement lip. Like a bright, bold matte red lipstick or
even a deep oxblood. The clear mascara still gives definition to
the lash without overwhelming depth because I want the lip to be the focus.” Although heavy contour isn’t expected to be
popular in 2020, contouring as a whole isn’t going away for good. Chris Lanston said, “I believe the ’90s trend of makeup is coming
back. The Iconic Kevyn Aucoin looks: lined lips
and contour.” “But in the 90s, we would definitely drag
this thing all the way across.” Lanston advises thinking less “Kim Kardashian”
and more “supermodel from the ’90s Calvin Klein fragrance ads.” As Byrdie highlighted, contouring in the ’90s
wasn’t about overly-chiseled jaws and hard lines. Instead it was quote, “all about naturally
defining the cheeks and lids.” As this look comes back into style, you’ll
want to make sure to really blend in that contouring product. The outlet also recommends a nude gloss as
a finishing touch. If you’re not used to wearing blush, 2020
is certainly going to mix things up. Beauty influencer, Kenny Screven, predicts
that pink cheek will see a resurgence. He said, “I’ve noticed that a lot of people skip the
blush step in their makeup routine, but there’s something about a pink rosy cheek that yells,
‘I’m a porcelain doll that was hand-crafted by the best factory.’ Blush can help intensify or calm down makeup
looks, which is why it’s going to be a hot trend in 2020.” When choosing a color for this look, you only
have to consider two things: your skin tone and your skin type. Celebrity makeup artist Katey Denno revealed
to Byrdie, “Blush is all about making the rest of the
face brighter and fresher. The goal is to pick a shade that matches the
color of your cheeks when you have a natural flush.” “I’m obsessed with blush. I even go so far as to put it up here. Alright, have I gone and turn into a clown?” Check out one of our newest videos right here! Plus, even more List videos about your favorite
styles are coming soon. Subscribe to our YouTube channel and hit the
bell so you don’t miss a single one.


  1. Skinny eyebrows aren’t in, bushy eyebrows aren’t in, sharpie eyebrows aren’t in. Natural eyebrows are in, whatever the hell you want to put on your face is in 😂

  2. This video could’ve described 2019 so I don’t know why the comments are sceptical. These supposedly new trends are just the continuation of what’s already happening.

  3. Sorry, but this has to be said – the last thing you want to do is drastically increase stomach acids. It can lead of endless chronic health problems. Also, the more up to date research indicates that 'green' raw vegetable intensive shakes, may do more harm than good. Our bodies, and digestive systems, ard not designed to process nutrients en masse, in this liquid form. We really need to stop listening to Hollywood nonsense, and apply plain old common sense.

  4. “Celery is 95 percent water” and water is 100 percent water. stop with all this crap already and just drink water, it’s 2020, time to wake up 🤦🏽‍♀️

  5. I’m sorry thick unibrow bushy brows are just… well…..not. my. style…they…just make me cringe so hard.

  6. I think the white liner looks pretty inside the eye to actually enhance the eye's. The grotesque look of "a hairy mans eyebrows" are not for women. If your going to keep it natural , then do . As with anything left natural , it needs taming and trimming .

  7. Basically asian trends are going to rock 2020…
    White eyeliner was a thing in India in 2018..N asians have been following dewy skin, natural beauty, no contour look since ages..

  8. A big HOWEVER.. an average woman is not as naturally gifted in facial bone structure and overall facial qualities like Audrey Hepburn to pull off a "natural, classic look". Just do whatever you think makes you feel beautiful. Don't let a trend cloud your judgment on what you think makes you feel and look beautiful.

  9. So basically, minimal makeup like Audrey Hepburn. But also super dark lipstick, like purple or NAVY. Natural eyes, but also funky bright colors, and tons of white eyeliner. The contour thing is over, but actually it's not, just slightly different. Talk about contradictions! Haha

  10. It's a bit sad that glitter is coming back in this post-Greta Thunberg time. If the trend takes off there are going to be a lot of fish in our waterways with glitter in their gills- a nice addition to all those microbeads from skin care products.

  11. Yes girls, please dont get any bright ideas that YOU could actually pick up a tweezer and pluck a hair, I mean that is just too tooo much for you to even handle or do right.

  12. Definitely miss the natural makeup look… Won't miss the skeleton contouring look and the greasy, metallic face highlights.


  14. Wear whatever you like, its your face. If you don't follow trends, you'll never be out of fashion!! Plus be kind and use cruelty free products. Please.

  15. Im ready to be experimental with liners. I did a pink one today but on my crease cause why not. And it's looks😩👌✨

  16. Ok here's a summary for the confused :

    Natural looks will focus on glossy skin (not matte) and natural/soft eyebrows (opposed to harshly lined)

    Bold looks will include deep lipshades in plump tones, reds, and even dark blues, paired with soft eye makeup. And for bold eyes, high contrast, colorful eyeshadow looks, glitter welcome.

    Still Popular/trending on and on are : purple shades for anything on the face, glitter/shimmer/ rhinestones on the eyes.

    INSPIRATION: the 90's glam, lots of credit given to Aucoin's makeup styling the supermodels usual makeup design.

    Contour? Not gone, but soft contour, NOT harsh contour, is encouraged. Think defined features, NOT sculpted features. Also inspired by the 90's makeup glam.

    NOTE: remember, most of the 90's glam was a matte finish. I personally adore it.

    Remaining strong and building steam: blush. Blush. Blush in your skin tone complement.

    My commentary: these are suggested trends to keep our human brains interested and attracted. They are a fun change. Don't take these as rules, they are trends that people enjoy within a time period. It is what's new, and fun to participate in, especially when you'll look back on the years you don't want to feel like you missed out on what your cohorts enjoyed at the time or appear dated. So enjoy the trends, don't live buy them. But embrace your own style and embrace the times that you are living, and don't get too attached to the past. Move forward with courage, confidence will surely follow. It is a new year, try a few new things ok? 🙂

  17. They’re basically saying that the Korean makeup trends are coming in even more – I just summed up the whole vid in one sentence 😂😂

  18. I’m so over the drag makeup contouring! I’ve always stuck to natural looks and we need to see more of that on IG and YT!

  19. I love your makeup tutorials very much because I love to dress up pretty myself from time to time lovely ladies 😍😇❤️💕

  20. I love your makeup tutorials very much lovely ladies and I love beauty salons and beauty magazines too and enjoy my YouTube and Instagram videos ❤️😇😍

  21. I am so happy to be watching these beauty tutorials by real women. I love The List fashion and beauty facials and makeup tutorials very much ❤️😇😍💆👄

  22. Video in a nutshell: Natural Make Up is IN!!… but also a bold lip… and bright color eyeshadows… and glitter… also contouring isn’t actually going away… don’t forget blush!

  23. What is trending is what ppl DECIDE is trending, how many ppl on the planet can confirm this is true. As time passes we will know instead of just deciding now.

  24. All I know is havent used makeup other than 3 special occasions and no moisturizers etc – skin looked great but I looked my age. Now trying to take care of myself, use face products, wear "regular " makeup and it's showing off my pores, a couple of wrinkles and I'm breaking out. LOL. About to go back to nothing

  25. First you say the trend will be natural and understated and then you say bold eyeliner and dark lips. Goodbye beauty community, I’ll do my own thing, thanks.

  26. Look at the decades of the 20th century especially the last 5 decades. From the 50s onwards makeup differed greatly from decade to decade compare the 80s with the 90s . Make-up was bright, bold and colourful. A lot of colourful eyeshadow, a lot of rouge and bright pinky reddish lips. The 90s rejected the bright boldness of the 80s for a more minimalistic natural look a lot of nude lips, matte skin and brown smokey eyes. The 2010s was hyper glam and people were influenced by celebrities and social media stars who were always glammed up with makeup, hair extensions and plastic surgery. The 2020s is definitely going to be the decade when we go back to nature. The back to nature approach to make up is a reaction to the over the top look of the last decade. Personally I'm living for this idea of going back to nature especially the natural soft browse and no makeup makeup.

  27. Is tanning still gonna be in , or is it fading. Because I'd love to see more natural skin tones and textures over dramatic tan skin that's either to dark or orange 🤮

  28. Guys, Glitter is horrible for the environment please try to buy only environmental friendly glitter it’s a little pricier but it’s worth it

  29. This whole “No makeup-makeup” is a choice, a skill, but not a trend. (In my opinion.) I swear every year these trends get closer and closer to blatantly telling us to “just stop makeup altogether.” Which won’t happen…this industry is booming. + like you mentioned:
    “Makeup is art & art is subjective.” (Amen) 👍
    So technically there’s no makeup trends….only newfound tricks/healthy alternatives, etc.
    It’s makeup: Do literally whatever you want. 💋 ✌️- KT

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