The truth about cosmetics : presenting the project

The truth about cosmetics : presenting the project

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Hi ! Welcome this is the first video in
English concerning the Truth about Cosmetics website in French called
“La Vérité Sur les Cosmétiques” I’m going to present you the general history of this
project and also maybe give you a bit more of the background information and
general introduction into the subject… The truth about Cosmetics… I’m going to
talk more about the French initial project because it is a French
project initially…. then in a way it’s also a European project because at the
beginning there was the German journalists called Rita Stiens who has been writing books about cosmetic subjects for more than 20 years
now and even more, because she started in the late 90’s she wrote a book called
“Kursbuch Naturkosmetik” in Germany, it was translated into French
in 2001 as far as I remember… that’s the book “La Vérité Sur les Cosmétiques” that was the initial project, it was a book that turned into a website.
The initial French website dates back to 2009 and around that time I think it
must have been like in 2010 there was also an initial German and English
equivalent to that website. Rita Stiens has been a real real milestone in terms
of critical approach towards cosmetics in France although she was German.. But
initially what happened is that the subject, – like the controversial subjects-
also the more critical approach towards conventional cosmetics was not
as strong as in Germany that just has to do with the general -also more
ecological background- in Germany and basically what happened is when
she brought out her book out in 2001; that was the first edition, it was sold mainly
in organic stores and some people knew about the subject and basically what she
does in that book is giving like a general introduction in terms of
cosmetic as a subject… but she also has this complete listing.. well this is of course not a “complete” complete listing but a an exhaustive listing of
cosmetic ingredients that are explained and also evaluated with an evaluation
that has been done with the scientific counselors …and this critical approach
was more or less well known in the organic field but then we had in France
in 2005 we had a TV show called “Envoyé Special” that did a documentary on
cosmetics and they had a very critical approach about cosmetics and that was
quite unusual because we didn’t know how it would be handled and then when the
documentary came out suddenly the subject just reached a higher level…it
just got really widespread so that… because the subject about “controversial ingredients” in cosmetics was shown on TV suddenly it just reached far far far far larger audience and this is when she
decided to turn also this project into a website so it was a real reference… it’s
always been a reference in France because she was the first one to have
this approach… she was the first one also to launch a website in this field….
and basically this is a website that’s been used by end consumers,
that’s also been used by press, by journalists as a reference and also even by professionals themselves because I’ve come across people who have their own brand and who told me that they would always check if
with the INCI search database, they would check if their ingredients or or their
formulations were ok or clean.. So Rita Stiens did run this website for a long
time and a couple of years ago maybe two or three years ago she was more involved in
different subjects back in Germany and she had less time to do all this
necessary research and investigation and so she was slowly turning down the
volume and eventually she was going to give up the project… and this when she
asked me if I was willing to take it over… I’ve been working with her before…
I’ve been translating some of her work So I knew her quite well and I on the
other side run my own PR company, I work specifically for the organic sector…
so I wasn’t quite sure if that was a right fit for me but then I did not want
this project to go down the drain…so this was my like main motivation to take
over the project two years ago and this is it ! So I took over the project and
what is interesting maybe for english speakers, for the
english-speaking audience is that for the time being the content is more
active on the French side.. I will gradually be translating articles as
well but what is accessible now for everyone already is the database, the INCI research database where you can just put in ingredient by
ingredient your own product list and then you get like a whole – you can you
can sort of create a whole “profile” for your own product –
and therefore check your cosmetic ingredients… Here we go… looking forward to interact with some of my english-speaking audience as well.. and
hopefully I’ll get into translating more of the content soon, speak to you soon, Bye !

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